…a strategically designed and actively promoted website is your next step.
For your website to generate revenue, it must appeal to your target market, have high-quality content, and be easy to find online.
Sounds so simple, so straightforward.
But you already know it’s not.
As a successful business owner who’s already had a website or two, you’ve probably experienced a site that:
- gets plenty of traffic but no one ever bites
- is pretty to look at but doesn’t get any visitors
- greets people with “this site is not secure” 😬
- has been literally hacked or has gone offline
Say hello to generating better leads with conversion-focused website design.
SEO
Search Engine Optimization (SEO) is a long-term strategy to get a site to appear in search results. All Savvy Digital Design websites are built with SEO fundamentals. Site structure, content, branding and copywriting each play an important role. Doing this work from the start is more cost- and time-efficient than trying to “add SEO” after your site is built.
Branding
Have you already had brand guidelines created? Fantastic. If not, we can create them together before we start building your site. You’ll get a logo, color palette, iconography and non-cringey stock images. You’ll also get a set of and beautiful-yet-legible typefaces that are comfortable for people to read. See what’s involved in branding your business.
Copywriting
Crafting the right message for your intended clients is a labor intensive task. It requires a specialized skill set that is often underestimated. And it’s the #1 reason for project delays. My professional copywriters can write your copy from scratch, or expertly edit the copy that you provide.
Google Services
A Google Business Profile is an integral part of any inbound marketing strategy, allowing you to show up on Maps and Search. With an optimized profile, more people will find your business before finding your competitors. Adding Google Analytics, we’ll see how people use your website, and we’ll be able to track your conversions.
Kelly is fantastic to work with for designing websites. I had her do several websites for me and the process was really helpful and streamlined. She understands what small businesses need, like using Google Analytics to measure what is and isn’t working for the business. I highly recommend her! –Tricia C.
Kelly Higgins is a talented designer who enjoys working with diverse clients in small- to mid-sized businesses. She’s a true pro who also brings business and marketing expertise to every project she does. For two years, I’ve referred my copywriting clients to her when they need a website upgrade. –Susan G.
Kelly is fantastic to work with for designing websites. I had her do several websites for me and the process was really helpful and streamlined. She understands what small businesses need, like using Google Analytics to measure what is and isn’t working for the business. I highly recommend her! –Tricia C.
Kelly Higgins is a talented designer who enjoys working with diverse clients in small- to mid-sized businesses. She’s a true pro who also brings business and marketing expertise to every project she does. For two years, I’ve referred my copywriting clients to her when they need a website upgrade. –Susan G.
Pricing for WordPress Websites
It’s hard to nail down the cost for your new website and marketing without getting into the specifics of your business goals. But pricing is an important consideration, so I list starting points below. I’m a big fan of showing prices on your website.
Savvy Starter
starting at $4,500
+ monthly hosting & care plan
Custom WordPress Website with:
- Up to 5 website pages
- Contact Page with contact form
- Thank You Page
- Branded Links Page
- Security Certificate Installed
- Stock images (up to 4 per page)
- Fathom Analytics Setup
- Initial design + 1 revision round
Savvy Solution
starting at $6,500
+ monthly hosting & care plan
Includes the Savvy Starter, plus:
- Up to 5 Additional Web Pages
- Professional Copywriting
- Blog Page + Custom Post Template
- Lead Magnet + PDF Download
- Branded 404 (Page Not Found)
- Google Analytics Setup
- Google Business Profile Setup
- Add SEO metadata and Keywords
- 1 additional revision round
Savvy eComm Store
starting at $8,500
+ monthly hosting & care plan
Savvy Solution + WooCommerce:
- Payment Integration
- Shopping Cart Page
- Checkout Page
- Terms & Conditions
- Return Policy
- Product Archives
- 10 products added
Clients who want to actively promote their websites choose monthly blogging or email marketing packages. Details on these, along with hosting and maintenance, can be found under website care plans.
Wondering if investing at that level is the right call? The Website Workshop is ideal for you!
Big Projects don’t have to be Overwhelming.
Does your company or organization have any of the following:
- a long history/many years in business
- a very outdated or broken website
- dozens (or hundreds) of files or blog posts
- a lot of people involved
If so, it can be hard to see where to begin. A workshop can help your team figure out what kind of website will serve you best, and discover the best ways to promote it. If that sounds good, I have a no-risk proposition for you.
Thinking of writing your own website copy? Discover what it takes to create a home page that converts.
Frequently Asked Questions (FAQ)
When should I start my project?
Your project should start when you have all your website content ready and when you can devote time and mental energy to it. You’ll need to be available during the discovery process, and during the revision and approval phases. Along the way, you’ll need to respond to emails.
If you choose to have my team write your website content, you’ll need to set aside time to be interviewed by them.
If you’re too busy or distracted to engage in the project, it’s not the right time to start.
What will you need from me?
Before I can begin designing your site, I will need the following:
- images of you and your team
- images of your workplace
- any videos you want on the website
- login/password to your existing website
- your logo and branding guidelines
- all information required to set up your online shop (if applicable)
- all text content: description of services, staff profiles, your bio, etc.
When will my site show up on Google?
While your site will be optimized for organic SEO, search rank is earned over time. You’ll have to spend time promoting your website after launch, driving traffic to it. Google will not magically start showing your site in search results the day after you launch your new website.
If a page-one rank is important to your business, a Pay-Per-Click strategy can push you higher in search results. I have several colleagues who provide this service and am happy to make an introduction.
Should I use a copywriter?
Yes. Writing content for a website is different from writing a blog post, a social media post or a white paper. Previous clients who have provided their own copy have given a handful of words for each web page, or a gazillion words.
I work with talented copywriters who will create the content for your website. Since you are the expert on your business, we’ll need your help. This usually takes the form of a recorded Zoom interview.
If you choose to DIY your copy, we’ll provide guidelines to help you along. But your website design project cannot begin until after all content has been submitted, and it must pass a mandatory Copy Audit.
What are your payment terms?
The default payment plan is 40/30/30. The time between payments can vary with how long the project is expected to take. The most common interval is 30 days.
- 40% to start the project
- 30% due 30 days later
- 30% due 30 days later
- care plan starts 30 days later
All major credit cards, checks and ACH payments are accepted. We do not accept PayPal.
Do you offer ongoing maintenance?
Yes! Hosting and maintenance are covered in my worry-free web care plans. The basic plan is $75 month. I also offer plans for eCommerce websites and for clients who choose monthy content marketing.
Kelly’s customer service is top-notch. She deftly managed every aspect of the project, and kept me in the loop. She’s a great combination of approachable and professional and she also happens to be hilarious. –Karen C.
Kelly carefully listened to my vision and turned the ideas in my head into a beautiful showcase for my art. She is professional and honest, not pushy with sales, and a real pleasure to work with. –Shirley S.
Kelly’s customer service is top-notch. She deftly managed every aspect of the project, and kept me in the loop. She’s a great combination of approachable and professional and she also happens to be hilarious. –Karen C.
Kelly carefully listened to my vision and turned the ideas in my head into a beautiful showcase for my art. She is professional and honest, not pushy with sales, and a real pleasure to work with. –Shirley S.
How to Get Started
Schedule a Consultation
Fill out a contact form & schedule a risk-free consultation. We’ll discuss your business needs, lead generation goals and projected budget.
Review the Proposal
I’ll send a customized proposal with a quote and timeline, and make recomendations to help you choose among your options.
Make a Decision
A Website Workshop is perfect if you have special requirements, multiple contributors, or you’re shopping providers. Otherwise, choose a done-for-you solution.