How to build a Marketing Funnel for Your Service Business

How to build a Marketing Funnel for Your Service Business

Develop a marketing funnel to understand your customers and build a conversion strategy that speaks to them. The three main stages of the marketing funnel represent a client’s journey from learning about your business, gathering information, to deciding to buy from you.

SEO for Your New Website

SEO for Your New Website

Getting leads is the sole reason people build websites. But your site will not magically start showing up in search results the day after you launch. You have to spend time promoting it to get found online. Here are some marketing strategies to do just that.

Time for a New Website Manager

Time for a New Website Manager

You’ve got a successful business to run. And you don’t want to waste good money on bad website management. If you don’t have time to DIY, here’s what a good manager can do for you.

Comfortable Talking About Money

Comfortable Talking About Money

Every time I bring on a new client, I ask if they plan to show prices on their website. What usually follows is so much hemming. And hawwing. So much awkward. Talking about money can be a huge stress factor. Let’s look at ways to get past the nervous feelings.

Add a Blog to Your Website

Add a Blog to Your Website

Adding a blog to your small business website is one of the best marketing moves you can make. Consistent blogging can drive traffic to your site, where you can nurture curious visitors into loyal fans, and from there to paying customers.

How Effective is Your Questionnaire?

How Effective is Your Questionnaire?

Many of us send questionnaires, hoping the answers will shine a magical light into a business owner’s needs. But clients often race through the forms, tossing out haphazard answers, just to be done. Are questionnaires effective?

Should I Show Prices On My Website?

Should I Show Prices On My Website?

It’s a question that comes up all the time. My network of marketing pros have had many debates about the pros and cons, with newbies and seasoned pros weighing in on the topic. Transparency, knowing your value, and multi-tier pricing all factor into the winning decision: just do it.

Email Marketing Done Right

Email Marketing Done Right

Everyone you want to do business with has an email account. And everyone checks their email daily, several times per day. It’s usually one of the first things we do each morning. Email marketing is one of the smartest ways you can spend your advertising budget – if you do it right.

Branding Your Business

Branding Your Business

Savvy business owners know who their ideal audience is, and develop branding that appeals to them. Also important: knowing who is *not* the target audience. Trying to appeal to everyone is a common newbie mistake and a red flag for buyers. Let’s go over some branding basics and I’ll share some resources that cover the topic in greater detail.

The Super-Important “About You” Page

The Super-Important “About You” Page

Your About page is the true workhorse of your website, with the potential to convert more visitors into customers than your Home page and Service pages combined. Use this incredibly valuable asset to showcase how you can help your customers.

Treat your Website like an Investment

Treat your Website like an Investment

Once people understand the power of a custom website, the eye-catching visuals within a functional, easy-to-use framework, they get excited and think of the possibilities. Then they start thinking of cutting costs. You should consider your website to be your most important marketing tool. Because it is.

How to build a Marketing Funnel for Your Service Business

How to build a Marketing Funnel for Your Service Business

Develop a marketing funnel to understand your customers and build a conversion strategy that speaks to them. The three main stages of the marketing funnel represent a client’s journey from learning about your business, gathering information, to deciding to buy from you.

SEO for Your New Website

SEO for Your New Website

Getting leads is the sole reason people build websites. But your site will not magically start showing up in search results the day after you launch. You have to spend time promoting it to get found online. Here are some marketing strategies to do just that.

Time for a New Website Manager

Time for a New Website Manager

You’ve got a successful business to run. And you don’t want to waste good money on bad website management. If you don’t have time to DIY, here’s what a good manager can do for you.

Comfortable Talking About Money

Comfortable Talking About Money

Every time I bring on a new client, I ask if they plan to show prices on their website. What usually follows is so much hemming. And hawwing. So much awkward. Talking about money can be a huge stress factor. Let’s look at ways to get past the nervous feelings.

Add a Blog to Your Website

Add a Blog to Your Website

Adding a blog to your small business website is one of the best marketing moves you can make. Consistent blogging can drive traffic to your site, where you can nurture curious visitors into loyal fans, and from there to paying customers.

How Effective is Your Questionnaire?

How Effective is Your Questionnaire?

Many of us send questionnaires, hoping the answers will shine a magical light into a business owner’s needs. But clients often race through the forms, tossing out haphazard answers, just to be done. Are questionnaires effective?

Should I Show Prices On My Website?

Should I Show Prices On My Website?

It’s a question that comes up all the time. My network of marketing pros have had many debates about the pros and cons, with newbies and seasoned pros weighing in on the topic. Transparency, knowing your value, and multi-tier pricing all factor into the winning decision: just do it.

Email Marketing Done Right

Email Marketing Done Right

Everyone you want to do business with has an email account. And everyone checks their email daily, several times per day. It’s usually one of the first things we do each morning. Email marketing is one of the smartest ways you can spend your advertising budget – if you do it right.

Branding Your Business

Branding Your Business

Savvy business owners know who their ideal audience is, and develop branding that appeals to them. Also important: knowing who is *not* the target audience. Trying to appeal to everyone is a common newbie mistake and a red flag for buyers. Let’s go over some branding basics and I’ll share some resources that cover the topic in greater detail.

The Super-Important “About You” Page

The Super-Important “About You” Page

Your About page is the true workhorse of your website, with the potential to convert more visitors into customers than your Home page and Service pages combined. Use this incredibly valuable asset to showcase how you can help your customers.

Treat your Website like an Investment

Treat your Website like an Investment

Once people understand the power of a custom website, the eye-catching visuals within a functional, easy-to-use framework, they get excited and think of the possibilities. Then they start thinking of cutting costs. You should consider your website to be your most important marketing tool. Because it is.