Website Workshop
Develop a strategy for marketing your business
before you build a new website
From Overwhelm and Uncertainty to a Crystal-Clear Plan
The Website Workshop is an in-depth session between your team and mine. We’ll collaborate to understand your business goals, what’s been working well and where improvements are needed. And we’ll nail down what content your visitors need from your new site.
We’ll focus on what matters.
Some key talking points:
identifying your current audience
the marketing channels you’ve used to reach your audience
the challenges in your business right now
the action you want people to take when they visit your website
Along the way, we’ll identify some ways you could reap immediate benefits – before your new website project even starts. You’ll receive recommendations and actionable steps – without any obligation for you to choose me to execute those steps.
You’ll feel confident in your choice, knowing that your decisions are based on history and data, not a nebulous “gut feeling.” And not just because it’s what everyone else is doing.
Feel Confident Moving Forward
You may decide to begin your website project right away, postpone it til later, or break it up into several phases. Either way, you’ll have peace of mind, knowing that you’re doing what’s best for your business, and that all key players are on the same page.
Come away from the workshop with these key deliverables.
3 actionable steps to take immediately for quick wins in your business
a project timeline, contributors and their responsibilities & predicted launch date
a website sitemap (a high-level overview of structure and navigation)
benchmarks for performance, security and search rank of your current site – use these to measure success of your new site
Who is a good fit for a Website Workshop?
- Businesses that want to shift their offering or appeal to a new type of client.
- Anyone with a functional website that is not getting found, and wants to change that.
- Established businesses with old or dodgy websites that need a complete re-do.
- Organizations with long histories or complicated infrastrucure and lots of stakeholders.
Workshops are held via Zoom. After our meeting, I will research your industry in general, your organization in particular, and your competitors. I will research solutions and determine the best ones. At the end, you will be presented with a marketing strategy and website blueprint, and they are yours to keep.
Go ahead: Shop Around
The Website Workshop is a valid choice if you want to explore your options with several service providers. You can use your marketing strategy and website blueprint to gather quotes from other agencies and choose the one you like best.
You can have me build your new website and begin your marketing strategy (and I hope you do!) but you may also choose to have another service provider do it for you. If you choose me, your investment into the workshop will be credited to your website project.
Website Marketing Workshop starts at $750 ($1,200 for eComm stores)
You can have me build your new website and begin your marketing strategy (and I hope you do!) but you may also choose to do-it-yourself or give it to another service provider to handle for you. If you choose me, your investment into the workshop will be credited to your project.
Website Marketing Workshop starts at $750 ($1,200 for eComm stores)
Clarity is 4 Steps Away
Schedule a Call
Fill out the contact form & schedule a 15-minute call. We’ll determine if the Website Workshop is a good fit for your needs.
Pay the Invoice
If you decide to move forward, I’ll send an invoice for the workshop and a link to schedule a date & time.
Select a Date & Time
Make sure all decision makers can attend. Getting buy-in from the start is a smart move that will save you time & money.
Attend the Workshop
Grab your team and join the meeting! One of my copywriters will also attend, so they can gather info firsthand.