Don’t rely on ever-changing algorithms
Once your website is all set up to attract your ideal clients, you’ll need a way to draw traffic. Leverage your network, nurture warm leads and stay top-of-mind with a solid marketing plan. Facebook, LinkedIn and Instagram can decide to stop showing your posts at any given time, cutting off your acess to your audience. I have a done-for-you solution using two tried-and-true marketing pillars.
Have your content marketing and email marketing work together
Blogging and newsletters go together like peas and carrots – here’s how we take advantage of that.
- Develop your blog content strategy, create a monthly blog post.
- Gather your other recent content (video, podcasts, white papers, etc.) to write your monthly newsletter.
- Turn the newsletter into an email campaign by adding calls-to-action and sending it to your list of targeted subscribers.
- Coordinate with your social media manager to post on your platforms.
- Monitor your opens and clicks to see how successful your campaign was.
- Refine your strategy in response to what resonates with your readers.
Content refers to any information that is designed for a specific audience, for a specific purpose. It can be delivered through blog posts, social media posts, and emails.
Pro Tip: Add a blog to your website.
Having a blog offers significant ROI for your marketing dollars. Each blog post you write – or have written for you – can be repurposed for social media posts and newsletters. A blog will keep your website current and relevant, and help your business rank higher in search results for your keywords.
Content marketing is a long-term “pull” strategy that focuses on relationship building. Rather than pushing out a buy now! message to your followers, you focus on pulling them towards channels you control – your website and social media profiles – where they can consistently find relevant information.
If you have a clearly defined target audience and a regular publishing schedule, you can place your content directly where the people who need you are most likley to see it. This sets you up as an authority in your field, inspiring loyalty and trust.
Your social media manager can repurpose your blog posts into multiple posts for your social media profiles and pages.
- Take an excerpt of the thought leadership portions for LinkedIn.
- Put the post’s images in a carousel for Instagram.
- Tweet the juiciest sound bites.
- Mention a client or colleague and tag them on Facebook.
Your email marketing manager can round up your blog posts for the month and boom, there’s your email newsletter done. And your social channels will tie in nicely with your website. That polished, professional look adds to your perceived authority in your field.
What’s that, you say? No social media manager or email marketing manger? Seriously? We need to talk…
Get the most leverage from your website with an email marketing strategy. It’s hands-down the cheapest platform available, with good return on your investment. And the best part?
You have absolute control over it.
Basic email service providers are free. If you have a list of contacts – people who willingly gave you their info because they want to hear from you – you’re ready to start sending targeted emails.
What is a sale worth to you? If someone responds to your email offer and you make a sale, how much do you earn? Depending on the price point of your services, an effective campaign will make you hundreds, maybe thousands, of dollars.
And the cost to you? As little as zero dollars for a free email marketing platform plus the cost to produce the email. Thats the kicker: if you’re doing this on your own, you have to factor in the opportunity cost of your time. What else could you be doing instead of email marketing?
When you have a web care and content marketing plan with Savvy Digital Design, your monthly newsletter is included!
Properly done, email provides a higher return on your dollar than other marketing efforts.
Google’s powerful website tracking tools need to be set up correctly. There are different key metrics for B2C and B2B companies. I’ll set up your Analytics and Tag Manager accounts so that we collect accurate data and track the metrics that matter.
If you have an existing Google Business Profile, I’ll update your listing and photos, and ensure the information is as complete as possible. If you don’t yet have a Profile, I will create it for you.
How to Get Started
Schedule a Consultation
Fill out a contact form & schedule a call. We’ll discuss your current business, future goals, and recent digital marketing activities.
Review the Proposal
I’ll send a proposal summarizing the strategy that will get you to your goals, and make recomendations to help you choose among your options.
Make a Decision
Choose the services that you want to start with first. A layered approach is often the best way to proceed, and balances risks with results.
Are you ready for a more strategic approach to marketing your business?
Email Marketing Done Right
Newsletters vs Email Marketing
Email Campaign Metrics
Invest in Your Website