Digital Marketing
Three ways to promote your websiteÂ
wrapped in one neat package
Stay in front of your audience.
Once your website is set up to attract your ideal clients, we’ll drive traffic to it with a monthly content marketing plan. Your plan will include:
- Publishing a new blog post to your website
- Sending out an email newsletter
- Making relevant updates to your Google Business Profile
- Maintaining your SEO foundation
Ready to seriously promote your website and attract more clients? Or a different type of client? Here’s six ways you can start today.
monthly content marketing plan
Content marketing is a long-term “pull” strategy that focuses on relationship building. While buying pay-per-click ads does drive new leads to your website, those leads stop the minute the ad ends.
Your monthly content marketing plan will include blogging, newsletters and relevant updates to your Google Business Profile.
- Create a blog post in line with your content strategy.
- Create your newsletter by combining the post with other recent content (video, podcasts, white papers, etc.).
- Add links to your website for each segment of the newsletter.
- Share content with your social media manager, so they can post on your channels.
- Update your Google Business Profile with your latest offers, events or photos.
I’ll monitor what links your subscribers click on to see what they found interesting. We’ll periodically refine our strategy in response to what their activity.
blogging
It all starts with blogging. A blog is your first pillar of content marketing, because it keeps your website current. Search engines love fresh content, and updated sites can help your business rank higher in search results for your SEO keywords.
I’ll work with my copywriting team to create unique content for your website’s blog page. That’s where people can reliably find your valuable content, and where the long-term benefits of SEO pay off. With your clearly defined target audience and a regular publishing schedule, your content will be placed where your people will see it.
We’ll loop in your social media manager.
Social media is a great place to gain followers and expand your reach… but we can’t rely on the platforms. Look at what happened with Twitter. Facebook and Instagram profiles can be hacked. Or they can change their algorithms and stop showing your posts at any time, cutting off your access to your hard-won audience.
Your website is the only online asset you can completely control, so we focus our attention there. I will coordinate with your social media manager to use your blog posts to create updates for your social media accounts, making sure they all link back to your site.
- Share the thought leadership portions on LinkedIn.
- Put the post’s images in a carousel for Instagram.
- Add your latest videos to your YouTube channel.
- Mention a client or colleague and tag them on Facebook.
Email Newsletters
The second pillar of your monthly web care and content marketing plan will be your email newsletters.
A lead magnet opt-in placed on your website will allow us to collect email addresses. Your contact list will grow as your social media platforms drive warm leads to your website, and the people who like your offer will sign up.
There’s a benefit of sending newsletters to warm leads.
Depending on the price point of your services, making a sale or gaining even one new client could be a big deal. You could earn hundreds, maybe thousands, of dollars.
And it would be passive income, happening without your daily effort.
If you’re handling your own marketing, you have to factor in the opportunity cost of your time. Think of what else you could be doing instead of writing newsletter content and tracking email statistics.
Related Topics
Email Marketing Done Right
Newsletters vs Email Marketing
Email Campaign Metrics
Google Business Profile
Google’s powerful website tracking tools need to be set up correctly. There are different key metrics for B2C and B2B companies. I’ll set up your Analytics and Tag Manager accounts so that we collect accurate data and track the metrics that matter.
If you don’t have a Google Business Profile when we start your marketing plan, we’ll create one for you. Then, each month I’ll update your listing with any relevant new information. I’ll showcase your latest product launch, service offered, or holiday hours. We’ll keep your profile up to date.
How to Get Started
Schedule a Consultation
Fill out a contact form & schedule a call. We’ll discuss your current business, future goals, and recent digital marketing activities.
Review the Proposal
I’ll send a customized proposal with a quote and timeline, and make recomendations to help you choose among your options.
Make a Decision
Choose the website marketing and web care plan that work for you. Opt for the Website Workshop if you have special requirements.