Digital Marketing
My Signature Service
digital marketing strategy
The all-important well-designed functional website is number one on most business owners list of must-haves. But a website alone may not be enough. Having automated workflows, email marketing and social media integrations allow you to show up consistently and provide value to your customers.
This is a “workshop” type of project. We will have two 60-90 minute meetings, and we both have work to do for them. It’s a great chance for you to benefit from a fresh set of eyes with an experienced, unbiased viewpoint. And it’s a valid choice if you want to explore your options with several service providers.
We’ll invest the amount of time needed to effectively uncover your needs and goals, enabling me to create a more accurate proposal, one that is extremely custom. I will present you with solutions and actionable steps – without any obligation for you to choose me to execute those steps – and that creates a whole lot of value for you.
After our first meeting, I will research your industry in general, your organization in particular, and your competitors. After the second, I will research solutions and determine the best one. Finally, I will present my marketing strategy and website blueprint to you, and it is yours to keep.
You can have me implement the strategy (and I hope you do!) but you may also choose to do-it-yourself or give it to another service provider to handle for you. If you choose me, your investment into the workshop will be credited to your project.
Digital Marketing Strategy starts at $750
After our first meeting, I will research your industry in general, your organization in particular, and your competitors. After the second, I will research solutions and determine the best one. Finally, I will present my marketing strategy and website blueprint to you, and it is yours to keep.
You can have me implement the strategy (and I hope you do!) but you may also choose to do-it-yourself or give it to another service provider to handle for you. If you choose me, your investment into the workshop will be credited to your project.
Digital Marketing Strategy starts at $750
content marketing
Content refers to any information that is designed for a specific audience, for a specific purpose. It can be delivered through blog posts, social media posts, and emails.
Content marketing is a long-term “pull” strategy that focuses on relationship building. Rather than pushing out a buy now! message to your followers, you focus on pulling them towards channels you control – your website and social media profiles – where they can consistently find relevant information.
If you have a clearly defined target audience and a regular publishing schedule, you can place your content directly where the people who need you are most likley to see it. This sets you up as an authority in your field, inspiring loyalty and trust.
Pro Tip: Add a blog to your website.
Having a blog offers significant ROI for your marketing dollars. Each blog post you write – or have written for you – can be repurposed for social media posts and email newsletter campaigns.
Your social media manager can repurpose your blog posts into multiple posts for your social media profiles and pages.
- Take an excerpt of the thought leadership portions for LinkedIn.
- Put the post’s images in a carousel for Instagram.
- Mention a client or colleague and tag them on Facebook.
Your email marketing manager can round up your blog posts for the month and boom, there’s your email newsletter done. And your social channels will tie in nicely with your website. That polished, professional look adds to your perceived authority in your field.
What’s that, you say? No social media manager or email marketing manger? Seriously? We need to talk…
Email Marketing
Get the most leverage from your website with an email marketing strategy. It’s hands-down the cheapest platform available, with good return on your investment. And the best part?
You have absolute control over it.
Basic email service providers are free. If you have a list of contacts – people who willingly gave you their info because they want to hear from you – we’re ready to start sending targeted emails.
What is a sale worth to you? If someone responds to your email offer, how much do you earn? Depending on the price point of your services, an effective campaign will make you hundreds, maybe thousands, of dollars.
And the cost to you? As little as zero dollars for a free email marketing platform plus the cost to produce the email.
Properly done, email provides a higher return on your dollar than other marketing efforts.
Marketing: The Comprehensive Approach
Get the best of both worlds – have your content marketing and email marketing work together. Here’s what I will do:
- Develop your blog content strategy, create the individual blogs posts.
- Gather your posts, along with any other recent content (video, podcasts, white papers, etc.) to create a newsletter matching your business brand.
- Turn the newsletter into an email campaign by adding calls-to-action and sending it to your list of targeted subscribers.
- Coordinate with your social media manager to get your content posted.
- Analyze your tracking data to see how successful your campaign was.
- Refine your strategy in response to what resonates with your readers.
Focus your Marketing Strategy
When your business has evolved to the point where just having a website isn’t enough, it’s time to get serious about marketing. Consider adding some of the following packages to your website package.
Add a Blog to your Site
❋ Add a searchable blog archive page
❋ Create a custom sidebar
❋ Design a branded post template
❋ Import your existing content
❋ Add subscription functionality
$350
Content Marketing
❋ Add a 500-word post to blog
❋ Add branded post graphics
❋ Add branded post cover for sharing
❋ Create social media graphics
❋ Create social media captions
$200/month
Email Marketing
❋ Design, write & send newsletter
❋ Maintain subscriber lists
❋ Report on email campaign stats
❋ Monitor campaign analytics
❋ Strategy check-in meeting
$200/month
Email Marketing Setup
❋ Import subscriber list
❋ Embed signup form
❋ Install anti-spam on signup form
❋ Create branded email template
❋ Upload logos & colors to your ESP
starting at $250
Email Marketing
❋ Design, write & send newsletter
❋ Maintain subscriber lists
❋ Report on email campaign stats
❋ Monitor campaign analytics
❋ Strategy check-in meeting
$200/month
Email Marketing Setup
❋ Import subscriber list
❋ Embed signup form
❋ Install anti-spam on signup form
❋ Create branded email template
❋ Upload logos & colors to your ESP
$250
How to Get Started
Schedule a Consultation
Fill out a contact form & schedule a call. We’ll discuss your current business, future goals, and recent digital marketing activities.
Review the Proposal
I’ll send a proposal summarizing the strategy that will get you to your goals, and make recomendations to help you choose among your options.
Make a Decision
Choose the services that you want to start with first. A layered approach is often the best way to proceed, and balances risks with results.
Are you ready for a more strategic approach to marketing your business?
Resources
Email Marketing Done Right
Newsletters vs Email Marketing
Email Campaign Metrics
Invest in Your Website