[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#e4f1f3″ custom_padding=”16px||10px|||” saved_tabs=”all” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”20px” text_letter_spacing=”1px” text_line_height=”1.5em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
There’s a crucial aspect of website design that often gets overlooked but determines how well your website will convert \u2013 professional copywriting.<\/p>\n
In my experience working with diverse clients, I’ve noticed a recurring pattern when it comes to self-written website copy. There are two camps \u2013 those who provide a few sentences for a whole webpage and those who submit their entire resume and life story. Both camps miss the mark.<\/p>\n
Now, I get it. You’re an intelligent and experienced business owner. You’re adept at writing emails, newsletters, social media and blog posts. You’ve been honing your craft for years, and it’s only natural to think you’re the obvious choice to write your own website copy. However, there’s a catch.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”H2 subheading here” _builder_version=”4.24.2″ text_font=”Quattrocento Sans||||||||” text_font_size=”20px” text_letter_spacing=”1px” header_2_font=”Abhaya Libre||||||||” header_2_text_color=”#1397AC” header_2_line_height=”1.3em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text ul_position=”inside” ul_item_indent=”40px” _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”20px” text_letter_spacing=”1px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Knowledge about your business and industry doesn’t automatically transfer to other skill sets. You will still need a website copywriter.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/03\/laptop-and-sdd-mug.png” alt=”woman with laptop and mug that reads Savvy Digital Design” title_text=”laptop and sdd mug” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text ul_position=”inside” ul_item_indent=”40px” _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”20px” text_letter_spacing=”1px” text_line_height=”1.5em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
I’ve seen content submitted by virtual assistants, business partners, aspiring coaches, attorneys, and even a magazine writer. None of it was suitable for web use.<\/p>\n
Writing copy for your website is a unique challenge. It requires the expertise of a professional copywriter \u2013 someone well-versed in best practices, current trends, and with years of experience in your industry.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text ul_position=”inside” ul_item_indent=”40px” _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”20px” text_letter_spacing=”1px” text_line_height=”1.5em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Your website’s words consist of content (to educate or build relationships) and copy (to persuade or sell). While many business owners are adept at writing content, crafting persuasive copy is an entirely new ballgame.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”H2 Professional Copywriters Know SEO” _builder_version=”4.24.2″ text_font=”Quattrocento Sans||||||||” text_font_size=”20px” text_letter_spacing=”1px” header_2_font=”Abhaya Libre||||||||” header_2_text_color=”#1397AC” header_2_line_height=”1.3em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text ul_position=”inside” ul_item_indent=”40px” _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”20px” text_letter_spacing=”1px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Your website’s success hinges on being found by the right audience. That’s my job \u2013 to drive traffic to your site. Once visitors land on your homepage, the copy needs to guide readers to scroll, click, and ultimately submit your contact form.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-wrap: wrap;||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order: 2;” custom_css_main_element_phone=”order: 2;” theme_builder_area=”post_content”][et_pb_text ul_position=”inside” ul_item_indent=”40px” _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”20px” text_letter_spacing=”1px” text_line_height=”1.5em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
These roles are interdependent, involving elements like keywords, focus phrases, meta descriptions, alt tags, etc., all of which contribute to search engine optimization (SEO).<\/p>\n
Do you understand SEO as well as a professional copywriter? If not, the words you deliver might be content, not copy, and we’ll end up starting from scratch. Trying to save money by writing your own web copy will likely backfire, because starting over will take more time and cost more money.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order: 1;” custom_css_main_element_phone=”order: 1;” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/03\/tablet-with-blue-purse.jpg” alt=”tablet with coffee and blue tote bag” title_text=”tablet with blue purse” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||9px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”blackjack heading” _builder_version=”4.24.2″ header_2_font=”blackjack||||||||” header_2_text_color=”#1397AC” header_2_font_size=”36px” header_2_line_height=”1.4em” header_3_font=”blackjack||||||||” header_3_text_color=”#1397ac” header_3_font_size=”36px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” header_2_font_size_tablet=”32px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”32px” header_3_font_size_phone=”32px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Good copy is structured for website visitors.” image=”https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/02\/nbr-bullet-orange-1.png” icon_placement=”left” content_max_width=”900px” _builder_version=”4.24.2″ _module_preset=”default” header_level=”h3″ header_font=”Rosario||||||||” header_text_color=”#3F4A52″ header_line_height=”1.5em” body_text_color=”#3F4A52″ body_font_size=”20px” body_line_height=”1.5em” background_color=”#E4F1F3″ custom_padding=”2%||2%||true|false” animation=”off” border_radii_image=”on|25px|25px|25px|25px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Online readers tend to scan, seeking information that’s straightforward and easy to understand. Copywriters know how to structure content for easy scanning: short paragraphs, compelling headlines and clear calls-to-action. Can you deliver this level of readability?<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Good copy is focused on your audience, not you.” image=”https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/02\/nbr-bullet-orange-2.png” icon_placement=”left” content_max_width=”900px” _builder_version=”4.24.2″ _module_preset=”default” header_level=”h3″ header_font=”Rosario||||||||” header_text_color=”#3F4A52″ header_line_height=”1.5em” body_text_color=”#3F4A52″ body_font_size=”20px” body_line_height=”1.5em” body_ul_item_indent=”5%” background_color=”#E4F1F3″ custom_padding=”2%||2%||true|false” animation=”off” border_radii_image=”on|25px|25px|25px|25px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Every line of your website copy should be relevant to how you can help your readers. A common mistake is focusing on your services or qualifications rather than what your visitors care about.<\/p>\n
They are interested in you if and only if<\/em> they believe you can help them meet their own needs.<\/p>\n Harsh, yeah, I know. But it\u2019s true. Until you shift your focus, your copy risks becoming a monotonous litany of self-promotion that won’t attract new business.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Good copy sounds natural.” image=”https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/02\/nbr-bullet-orange-3.png” icon_placement=”left” content_max_width=”900px” _builder_version=”4.24.2″ _module_preset=”default” header_level=”h3″ header_font=”Rosario||||||||” header_text_color=”#3F4A52″ header_line_height=”1.5em” body_text_color=”#3F4A52″ body_font_size=”20px” body_line_height=”1.5em” background_color=”#E4F1F3″ custom_padding=”2%||2%||true|false” animation=”off” border_radii_image=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Professsional copywriters can write in your brand voice. It’s easy to make the mistake of trying to impress or showcase your expertise with complex language. But your website shouldn’t sound like your resume; it should sound more like the way you talk to your friends.<\/p>\n Your target audience, everyone from executives to stay-at-home moms, are busy and distracted. They don’t want to wade through sloppy messaging. Aim for a ninth-grade reading level \u2013 it’s clear, concise, and accessible. Make your website easy for them, or they’ll click away.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”H2 subheading goes here” _builder_version=”4.24.2″ text_font=”Quattrocento Sans||||||||” text_font_size=”20px” text_letter_spacing=”1px” header_2_font=”Abhaya Libre||||||||” header_2_text_color=”#1397AC” header_2_line_height=”1.3em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”26px||7px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text ul_position=”inside” ul_item_indent=”5%” _builder_version=”4.24.2″ text_font=”Quattrocento Sans||||||||” text_font_size=”20px” text_letter_spacing=”1px” text_line_height=”1.5em” ul_line_height=”1.3em” header_2_font=”Abhaya Libre||||||||” header_2_text_color=”#1397AC” header_2_line_height=”1.4em” header_3_font=”Abhaya Libre||||||||” header_3_text_color=”#1397AC” custom_margin=”||25px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n My signature offer is a custom website integrated with a marketing plan and ongoing web care. It’s purpose is to generate new leads and relies upon conversion-focused copy.<\/p>\n I am such an advocate of hiring professionals to do specialized work that it’s included in the price of my website builds. I use seasoned copywriters who know SEO foundations and can perform keyword research.<\/p>\n Without good copy, your website won’t show up in search results, it won’t get any significant traffic, and you won’t see a return on your investment. Everything hinges on it, which is why you need an experienced website copywriter.<\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#08606d” background_image=”https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/03\/old-desk-altered.png” background_blend=”multiply” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”The Savvy Solution” image=”https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/03\/done-for-you-website-marketing-savvy-solution.png” alt=”cover image for downloadable PDF” image_icon_width=”43%” _builder_version=”4.24.2″ _module_preset=”default” header_font=”blackjack||||||||” header_text_align=”center” header_text_color=”#FB7C10″ header_font_size=”30px” header_line_height=”1.4em” body_text_color=”#ffffff” body_font_size=”20px” body_line_height=”1.5em” header_font_size_tablet=”30px” header_font_size_phone=”30px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Get detailed information on my signature offer, a done-for-you website marketing plan.<\/p>\n [\/et_pb_blurb][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExNDU5In19@” button_text=”Show Me the Details” button_alignment=”center” _builder_version=”4.24.2″ _dynamic_attributes=”button_url” button_text_size=”22px” button_text_color=”#ffffff” button_bg_color=”#FB7C10″ button_border_width=”0px” button_border_color=”#ffa31c” button_font=”Quattrocento Sans|700|||||||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_code _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nChoose Professional Copywriting for Your Website Project<\/h2>\n