{"id":68,"date":"2019-05-13T03:42:47","date_gmt":"2019-05-13T08:42:47","guid":{"rendered":"https:\/\/boostoutsource.com\/?page_id=68"},"modified":"2024-03-02T15:22:28","modified_gmt":"2024-03-02T20:22:28","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/savvydigitaldesign.com\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Digital Marketing&#8221; button_one_text=&#8221;Monthly Marketing&#8221; button_one_url=&#8221;#content-mktg-link&#8221; button_two_text=&#8221;Email Newsletters&#8221; button_two_url=&#8221;#email-mktg-link&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;60px&#8221; content_font=&#8221;||||||||&#8221; content_font_size=&#8221;35px&#8221; content_line_height=&#8221;1.5em&#8221; subhead_font=&#8221;|700|||||||&#8221; subhead_font_size=&#8221;63px&#8221; subhead_line_height=&#8221;1.3em&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2023\/01\/Bright-idea-DM-bg-opt.jpg&#8221; background_position=&#8221;bottom_right&#8221; background_blend=&#8221;multiply&#8221; background_enable_mask_style=&#8221;on&#8221; background_mask_style=&#8221;wave&#8221; background_mask_color=&#8221;#024953&#8243; custom_button_one=&#8221;on&#8221; button_one_bg_color=&#8221;#FB7C10&#8243; custom_button_two=&#8221;on&#8221; button_two_border_width=&#8221;2px&#8221; button_two_border_color=&#8221;#FB7C10&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Three ways to <span><span style=\"color: #3bbfd4;\">promote your website\u00a0<\/span><\/span><\/p>\n<p>wrapped in one neat package<span><span style=\"color: #3bbfd4;\"><br \/><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Focus your Marketing Strategy&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#107887&#8243; background_image=&#8221;https:\/\/boostoutsource.com\/wp-content\/uploads\/2019\/10\/texture-wood-white.jpg&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;10px||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Focus your Marketing Strategy&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;blackjack||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;48px&#8221; header_font=&#8221;Cookie||||||||&#8221; header_text_color=&#8221;#6b6b6b&#8221; header_font_size=&#8221;100px&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;||20px||false|false&#8221; text_font_size_tablet=&#8221;38px&#8221; text_font_size_phone=&#8221;34px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.3em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Stay in front of your audience.<\/p>\n<p>[\/et_pb_text][et_pb_text ul_item_indent=&#8221;8%&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;second paragraph text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Rosario||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;24px&#8221; text_letter_spacing=&#8221;0.3px&#8221; text_line_height=&#8221;1.5em&#8221; ul_line_height=&#8221;1.5em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_4_line_height=&#8221;1.5em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Once your website is set up to attract your ideal clients, we&#8217;ll drive traffic to it with a monthly content marketing plan. Your plan will include:<\/p>\n<ul>\n<li>Publishing a new blog post to your website<\/li>\n<li>Sending out an email newsletter<\/li>\n<li>Making relevant updates to your Google Business Profile<\/li>\n<li>Maintaining your SEO foundation<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;big colorful section&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#177888&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;desktop: florist, content, email mktg&#8221; _builder_version=&#8221;4.19.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#fd7e1e&#8221; background_image=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/strategy-into-focus.png&#8221; background_position=&#8221;top_center&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_tablet=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/strategy-into-focus.png&#8221; background_enable_image_tablet=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#fd7e1e&#8221; custom_padding=&#8221;2%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/add-on-content-mktg-150&#215;150.png&#8221; title_text=&#8221;add on content mktg&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#107887&#8243; custom_margin=&#8221;|3%||6%|false|false&#8221; custom_padding=&#8221;3%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_cta title=&#8221;Blogging&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMjAifX0=@&#8221; button_text=&#8221;Learn More&#8221; admin_label=&#8221;Content Marketing CTA&#8221; _builder_version=&#8221;4.24.2&#8243; _dynamic_attributes=&#8221;button_url,link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;Abhaya Libre||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;26px&#8221; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;#107887&#8243; custom_button=&#8221;on&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;12px&#8221; button_alignment=&#8221;center&#8221; custom_margin=&#8221;|3%|5%|6%|false|false&#8221; custom_padding=&#8221;3%||4%||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMjAifX0=@&#8221; border_radii=&#8221;off|||40px|40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Words matter. What you choose to say to your audience, and how you say it, matters. It can help close the deal or drive people away. A steady infusion of fresh content helps drive traffic to your site.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#fd7e1e&#8221; custom_padding=&#8221;2%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/add-on-a-blog-page-150&#215;150.png&#8221; alt=&#8221;hanging tags with your logo here&#8221; title_text=&#8221;add on a blog page&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#107887&#8243; custom_margin=&#8221;|6%||3%|false|false&#8221; custom_padding=&#8221;3%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_cta title=&#8221;Email Newsletters&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY0MDkifX0=@&#8221; button_text=&#8221;Learn More&#8221; admin_label=&#8221;Email Marketing CTA&#8221; _builder_version=&#8221;4.24.2&#8243; _dynamic_attributes=&#8221;button_url,link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;Abhaya Libre||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;26px&#8221; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;#107887&#8243; custom_button=&#8221;on&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;12px&#8221; button_alignment=&#8221;center&#8221; custom_margin=&#8221;|6%|5%|3%|false|false&#8221; custom_padding=&#8221;3%||4%||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY0MDkifX0=@&#8221; border_radii=&#8221;off|||40px|40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your best source of new business is from existing clients. Stay top-of-mind with a branded monthly newsletter. I&#8217;ll send them out and report which ones get the most clicks. We&#8217;ll continually refine your message.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;desktop: google, seo, lady with post-it notes&#8221; _builder_version=&#8221;4.19.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#107887&#8243; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;2%||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/g-services-150&#215;150.png&#8221; title_text=&#8221;g services&#8221; align=&#8221;center&#8221; admin_label=&#8221;google icon&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#555555&#8243; custom_margin=&#8221;|3%||6%|false|false&#8221; custom_padding=&#8221;3%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_cta title=&#8221;Google Services&#8221; button_url=&#8221;#google-tracking-tools&#8221; button_text=&#8221;Learn More&#8221; admin_label=&#8221;Google Services CTA&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Abhaya Libre||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;26px&#8221; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;#555555&#8243; custom_button=&#8221;on&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;12px&#8221; button_alignment=&#8221;center&#8221; custom_margin=&#8221;|3%|5%|6%|false|false&#8221; custom_padding=&#8221;3%||4%||false|false&#8221; link_option_url=&#8221;#google-tracking-tools&#8221; border_radii=&#8221;off|||40px|40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Along with your Google Business Profile setup, you&#8217;ll get all the best tracking tools: Google Analytics, Search Console and Tag Manager.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#107887&#8243; custom_padding=&#8221;2%||0%||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2023\/01\/seo-icon-150&#215;150.png&#8221; title_text=&#8221;seo icon&#8221; align=&#8221;center&#8221; admin_label=&#8221;seo icon&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#555555&#8243; custom_margin=&#8221;|6%||3%|false|false&#8221; custom_padding=&#8221;3%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_cta title=&#8221;SEO &#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk0NjIifX0=@&#8221; button_text=&#8221;Learn How&#8221; admin_label=&#8221;seo CTA&#8221; _builder_version=&#8221;4.24.2&#8243; _dynamic_attributes=&#8221;button_url,link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;Abhaya Libre||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;26px&#8221; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;#555555&#8243; custom_button=&#8221;on&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;12px&#8221; button_alignment=&#8221;center&#8221; custom_margin=&#8221;|6%|5%|3%|false|false&#8221; custom_padding=&#8221;3%||4%||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk0NjIifX0=@&#8221; border_radii=&#8221;off|||40px|40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Search Engine Optimization helps your website rank for your keywords. You&#8217;ll show up in online searches and get more qualified leads.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#107887&#8243; background_image=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/marketing-into-focus.png&#8221; custom_padding=&#8221;2%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;mobile: florist image, content &#038; email mkts&#8221; _builder_version=&#8221;4.19.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#fd7e1e&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_tablet=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/strategy-into-focus.png&#8221; background_enable_image_tablet=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/strategy-into-focus.png&#8221; title_text=&#8221;strategy into focus&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#fd7e1e&#8221; custom_padding=&#8221;2%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/add-on-content-mktg-150&#215;150.png&#8221; title_text=&#8221;add on content mktg&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#107887&#8243; custom_margin=&#8221;|3%||6%|false|false&#8221; custom_padding=&#8221;3%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_cta title=&#8221;Blogging&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMjAifX0=@&#8221; button_text=&#8221;Learn More&#8221; admin_label=&#8221;Content Marketing CTA&#8221; _builder_version=&#8221;4.24.2&#8243; _dynamic_attributes=&#8221;button_url,link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;Abhaya Libre||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;26px&#8221; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#107887&#8243; custom_button=&#8221;on&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;12px&#8221; button_alignment=&#8221;center&#8221; custom_margin=&#8221;|3%|5%|6%|false|false&#8221; custom_padding=&#8221;3%||4%||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMjAifX0=@&#8221; border_radii=&#8221;off|||40px|40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Words matter. What you choose to say to your audience, and how you say it, matters. It can help close the deal or drive people away. 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Stay top-of-mind with a branded monthly newsletter. I&#8217;ll send them out and report which ones get the most clicks. 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You&#8217;ll show up in online searches and get better leads.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;ribbon section pdf download&#8221; _builder_version=&#8221;4.24.2&#8243; background_color=&#8221;#1397AC&#8221; custom_padding=&#8221;0px||0px|||&#8221; top_divider_style=&#8221;wave&#8221; top_divider_color=&#8221;#107887&#8243; bottom_divider_style=&#8221;wave&#8221; bottom_divider_color=&#8221;#e4f1f3&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.24.2&#8243; width=&#8221;90%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;1120px&#8221; max_width_tablet=&#8221;700px&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;37px||39px|||&#8221; custom_padding_tablet=&#8221;37px||12%||false|false&#8221; custom_padding_phone=&#8221;||23%||false|false&#8221; custom_css_main_element=&#8221;display: flex;||flex-wrap: wrap;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/01\/WD-download-image.png&#8221; alt=&#8221;sampale pages from a downloadable PDF&#8221; title_text=&#8221;WD download image&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.24.2&#8243; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;2%||||false|false&#8221; custom_padding_phone=&#8221;6%||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.2&#8243; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;order: 3;&#8221; custom_css_main_element_phone=&#8221;order: 3;&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"text\/javascript\" src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/iframe-resizer\/3.5.14\/iframeResizer.min.js\"><\/script><iframe src=\"https:\/\/hello.dubsado.com\/public\/form\/view\/6188c420f215ad600ebab57f\" frameborder=\"0\" style=\"width:1px; min-width:100%;\"><\/iframe><script type=\"text\/javascript\">setTimeout(function(){iFrameResize({checkOrigin: false, heightCalculationMethod: \"taggedElement\"});}, 30)<\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.2&#8243; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;order: 2;&#8221; custom_css_main_element_phone=&#8221;order: 2;&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;18%||||false|false&#8221; custom_margin_tablet=&#8221;auto||||false|false&#8221; custom_margin_phone=&#8221;auto||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ready to seriously promote your website and attract more clients? Or a different type of client? Here&#8217;s six ways you can start today.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;content + email peas carrots&#8221; module_id=&#8221;content-mktg-link&#8221; _builder_version=&#8221;4.24.2&#8243; background_color=&#8221;#E4F1F3&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;MARKETING: THE COMPREHENSIVE APPROACH&#8221; _builder_version=&#8221;4.24.2&#8243; text_font_size=&#8221;20px&#8221; header_font=&#8221;Quattrocento Sans||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;55px&#8221; header_2_font=&#8221;Rosario|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#3F4A52&#8243; header_2_font_size=&#8221;27px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Rosario|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#3F4A52&#8243; header_3_font_size=&#8221;27px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.2em&#8221; header_font_size_tablet=&#8221;39px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_text_shadow_style=&#8221;preset2&#8243; header_text_shadow_color=&#8221;#3f4a52&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">monthly content marketing plan<\/h2>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;second paragraph text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Abhaya Libre||||||||&#8221; text_text_color=&#8221;#3F4A52&#8243; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_4_line_height=&#8221;1.5em&#8221; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Content marketing is a long-term &#8220;pull&#8221; strategy that focuses on relationship building. While buying pay-per-click ads does drive new leads to your website, those leads stop the minute the ad ends.<\/p>\n<p>Your monthly content marketing plan will include blogging, newsletters and relevant updates to your Google Business Profile.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; width=&#8221;90%&#8221; max_width=&#8221;1200px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2023\/01\/blog-plus-email.png&#8221; alt=&#8221;iPad showing an email inbox&#8221; title_text=&#8221;blog plus email&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text ol_item_indent=&#8221;5%&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;second paragraph text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Quattrocento Sans||||||||&#8221; text_text_color=&#8221;#3F4A52&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; ol_font_size=&#8221;22px&#8221; ol_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_4_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ol>\n<li>Create a blog post in line with your content strategy.<\/li>\n<li><a href=\"..\/blog\/email-marketing-done-right\">Create your newsletter<\/a> by combining the post with other recent content (video, podcasts, white papers, etc.).<\/li>\n<li>Add links to your website for each segment of the newsletter.<\/li>\n<li>Share content with your social media manager, so they can post on your channels.<\/li>\n<li>Update your Google Business Profile with your latest offers, events or photos.<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text ol_item_indent=&#8221;5%&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;second paragraph text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Quattrocento Sans||||||||&#8221; text_text_color=&#8221;#3F4A52&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.5em&#8221; ol_font_size=&#8221;22px&#8221; ol_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_4_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I&#8217;ll <a href=\"..\/blog\/email-marketing-metrics\/\">monitor what links your subscribers click on<\/a> to see what they found interesting. We&#8217;ll periodically refine our strategy in response to what their activity.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;content marketing&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#107887&#8243; custom_padding=&#8221;||30px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Quattrocento Sans||||||||&#8221; text_text_color=&#8221;#444444&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;blackjack||||||||&#8221; header_2_text_color=&#8221;#1397AC&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.7em&#8221; header_3_font=&#8221;Rosario|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;27px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.2em&#8221; header_4_font=&#8221;Quattrocento Sans||||||||&#8221; header_4_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||9px|||&#8221; border_style_all=&#8221;dotted&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>blogging<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||3%||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;blackjack||||||||&#8221; header_2_text_color=&#8221;#1397AC&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It all starts with blogging. A blog is your first pillar of content marketing, because it keeps your website current. Search engines love fresh content, and updated sites can help your business rank higher in search results for your SEO keywords.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||3%||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/blog-samples.png&#8221; title_text=&#8221;blog samples mobile&#8221; src_tablet=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/blog-samples.png&#8221; src_phone=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2021\/11\/blog-samples-mobile.png&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;blackjack||||||||&#8221; header_2_text_color=&#8221;#1397AC&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I&#8217;ll work with my copywriting team to create unique content for your website&#8217;s blog page. That&#8217;s where people can reliably find your valuable content, and where the long-term benefits of SEO pay off. With your clearly defined target audience and a regular publishing schedule, your content will be placed where your people will see it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;content-mktg-link&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Quattrocento Sans||||||||&#8221; text_text_color=&#8221;#444444&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;blackjack||||||||&#8221; header_2_text_color=&#8221;#1397AC&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.7em&#8221; header_3_font=&#8221;Rosario|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;27px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.2em&#8221; header_4_font=&#8221;blackjack||||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#ffffff&#8221; header_4_font_size=&#8221;36px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||9px|||&#8221; border_style_all=&#8221;dotted&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>We&#8217;ll loop in your social media manager.<\/h4>\n<p>[\/et_pb_text][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; ul_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;blackjack||||||||&#8221; header_2_text_color=&#8221;#1397AC&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Social media is a great place to gain followers and expand your reach&#8230; but we can&#8217;t rely on the platforms.\u00a0 Look at what happened with Twitter. Facebook and Instagram profiles can be hacked. Or they can change their algorithms and stop showing your posts at any time, cutting off your access to your hard-won audience.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/03\/social-media-mgr.jpg&#8221; alt=&#8221;image of a social media manager&#8217;s hands on their phone&#8221; title_text=&#8221;social media mgr&#8221; src_tablet=&#8221;&#8221; src_phone=&#8221;&#8221; src_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; ul_font_size=&#8221;20px&#8221; ul_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;blackjack||||||||&#8221; header_2_text_color=&#8221;#1397AC&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your website is the only online asset you can completely control, so we focus our attention there. I will coordinate with your social media manager to use your blog posts to create updates for your social media accounts, making sure they all link back to your site.<\/p>\n<p>[\/et_pb_text][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; ul_font_size=&#8221;20px&#8221; ul_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;blackjack||||||||&#8221; header_2_text_color=&#8221;#1397AC&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Share the thought leadership portions on LinkedIn.<\/li>\n<li>Put the post&#8217;s images in a carousel for Instagram.<\/li>\n<li>Add your latest videos to your YouTube channel.<\/li>\n<li>Mention a client or colleague and tag them on Facebook.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#107887&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;email marketing&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#fdfdfd&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;18px||19px|||&#8221; top_divider_style=&#8221;wave&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;5%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;email-mktg-link&#8221; _builder_version=&#8221;4.24.2&#8243; text_font_size=&#8221;20px&#8221; header_font=&#8221;Quattrocento Sans||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;55px&#8221; header_2_font=&#8221;Quattrocento Sans||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#3F4A52&#8243; header_2_font_size=&#8221;55px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Rosario|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#666666&#8243; header_3_font_size=&#8221;27px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.2em&#8221; header_font_size_tablet=&#8221;39px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_text_shadow_style=&#8221;preset2&#8243; header_text_shadow_color=&#8221;#3f4a52&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Email Newsletters<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_item_indent=&#8221;24px&#8221; admin_label=&#8221;first paragraph text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Quattrocento Sans||||||||&#8221; text_text_color=&#8221;#3f4a52&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; ul_font=&#8221;Quattrocento Sans||||||||&#8221; ul_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.3em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The second pillar of your monthly web care and content marketing plan will be your email newsletters.<\/p>\n<p>A lead magnet opt-in placed on your website will allow us to collect email addresses. Your contact list will grow as your social media platforms drive warm leads to your website, and the people who like your offer will sign up.<\/p>\n<p>[\/et_pb_text][et_pb_text ul_item_indent=&#8221;24px&#8221; admin_label=&#8221;first paragraph text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Quattrocento Sans||||||||&#8221; text_text_color=&#8221;#3f4a52&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; ul_font=&#8221;Quattrocento Sans||||||||&#8221; ul_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.3em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; disabled_on=&#8221;on|on|on&#8221; disabled=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>With your clearly defined target audience and a regular publishing schedule, your content is placed where your people are most likely to see it.<\/p>\n<p>[\/et_pb_text][et_pb_text ul_item_indent=&#8221;24px&#8221; admin_label=&#8221;first paragraph text&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Quattrocento Sans||||||||&#8221; text_text_color=&#8221;#3f4a52&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; ul_font=&#8221;Quattrocento Sans||||||||&#8221; ul_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.3em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>There&#8217;s a benefit of sending newsletters to warm leads.<\/strong><\/p>\n<p>Depending on the price point of your services, making a sale or gaining even one new client could be a big deal. You could earn hundreds, maybe thousands, of dollars.<\/p>\n<p><strong>And it would be passive income, happening without your daily effort. <\/strong><\/p>\n<p>If you&#8217;re handling your own marketing, you have to factor in the opportunity cost of your time. Think of what else you could be doing instead of writing newsletter content and tracking email statistics.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2024\/03\/newsletter-with-CTA-links.png&#8221; alt=&#8221;image of an email newsletter with CTAs&#8221; title_text=&#8221;newsletter with CTA links&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;blackjack||||||||&#8221; text_text_color=&#8221;#1397ac&#8221; text_font_size=&#8221;34px&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;32px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">Related Topics<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; background_color=&#8221;#1397AC&#8221; custom_padding=&#8221;5px||4px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4MjIifX0=@&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|50px||50px|&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; width_last_edited=&#8221;on|tablet&#8221; width_tablet=&#8221;75%&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; width_phone=&#8221;auto&#8221; module_alignment_phone=&#8221;center&#8221;]<\/p>\n<p style=\"text-align: center;\">Email Marketing Done Right<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; background_color=&#8221;#68717a&#8221; custom_padding=&#8221;5px||4px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY0MDkifX0=@&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|50px||50px|&#8221; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;75%&#8221; sticky_enabled=&#8221;0&#8243; width_phone=&#8221;auto&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221;]<\/p>\n<p style=\"text-align: center;\">Newsletters vs Email Marketing<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; background_color=&#8221;#1397AC&#8221; custom_padding=&#8221;5px||4px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MzYifX0=@&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|50px||50px|&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; width_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;75%&#8221; width_phone=&#8221;auto&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221;]<\/p>\n<p style=\"text-align: center;\">Email Campaign Metrics<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;google-tracking-tools&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#697389&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; text_font_size=&#8221;20px&#8221; header_font=&#8221;Quattrocento Sans||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;55px&#8221; header_2_font=&#8221;Quattrocento Sans||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#3F4A52&#8243; header_2_font_size=&#8221;55px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Rosario|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;27px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.2em&#8221; header_font_size_tablet=&#8221;39px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_text_shadow_style=&#8221;preset2&#8243; header_text_shadow_color=&#8221;#3f4a52&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Google Business Profile<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;|1%||1%|false|true&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/savvydigitaldesign.com\/wp-content\/uploads\/2023\/01\/Google-Tracking-Tools.png&#8221; title_text=&#8221;Google Tracking Tools&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#3F4A52&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google&#8217;s powerful website tracking tools need to be set up correctly. There are different key metrics for B2C and B2B companies. I&#8217;ll set up your Analytics and Tag Manager accounts so that we collect accurate data and track the metrics that matter.<\/p>\n<p>If you don&#8217;t have a Google Business Profile when we start your marketing plan, we&#8217;ll create one for you. Then, each month I&#8217;ll update your listing with any relevant new information. I&#8217;ll showcase your latest product launch, service offered, or holiday hours. 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