Client Story:  Personal Affordable Living

screenshot of PAL website page 1
screenshot of PAL website page 2

The Client

Deanna took over her mom’s beloved nonprofit, Personal Affordable Living, over ten years ago. The organization rents apartments in the Denver area to people living with developmental disabilities.

The Challenge

Deanna created a website for PAL using a free builder back in 2010. It was text-heavy, with a lot of Q&A, forms and links for prospective tenants to find more information. The free website platform that the site was built on had announced that it would not be free much longer.


Deanna saw one of my social media posts about my work with the 48in48 Women’s Build Event. She knew that my passion is smart, tough women who run their corners of their world. PAL serves members of their community who would not be able to live on their own without the program. Was it possible to design and develop a new website in ten days?

The Solution

Most website builds run into delays because gathering content takes so long. Because Deanna’s text content already existed, we had an amazing head start.


She hopped in the car and started zooming around Denver, snapping photos of her properties. I started searching  stock image sources (you can find a list of my faves here) to fit with the design concept that was unfurling in my head.


Deanna and I are looking forward to the late Spring/early Summer, when she will take new photos with blooming trees and flowers ❤️️ and I will update the site with them.

The Reaction

Deanna Custer | PAL Program Director

“The new site is absolutely wonderful and beyond anything we could have imagined! Oh, and I appreciate the matching new FB cover photo – I was supposed to go shopping today for work, but ended up spending the whole day improving the Facebook page for PAL.


We are happy for the incredible new website she has worked so hard at making for us at PAL. Our new and much improved website launches April 1!”

The Original Website

screenshot of PAL site before