The Clients

Early in 2020, Lime Crane needed an upgrade from the simple website put in place when the company formed. This talented team with years of corporate video experience and a keen eye for aesthetics wanted to highlight the company’s focus on big “town hall” meetings.

The Challenge

Less than one month after we launched their new website, the Coronavirus pandemic hit, along with orders to shelter in place. With no more big, in-person meetings, the company had to pivot immediately to virtual options.

Lime Crane’s presence in the virtual video market was non-existent, and they needed to start showing up in online searches right away.

The Solution

I expanded their website to include a portfolio of curated videos, process steps for each area of service, and a FAQ section. I added bold color accents and custom icons to engage the eye and wrote six posts for their blog.

I added a signup form to their website to collect visitor info, and started email marketing campaigns targeting both new and existing customers.

They implemented a strategy of paid ads on Google, LinkedIn and Facebook.

The ads and newsletter articles drove traffic to the website, which now feature their videos and my guides on remote webcasting and working from home.

Lime Crane earned 4 new clients in the first few weeks since the re-launch; this is a big win because the entry-level price point of their services is around $15K. At mid-summer, they now have over a dozen, and have completely revamped their business model.

The Reaction