Writing copy for your website isn’t like writing an email or a blog post. It’s certainly not like writing a resume. Most people try too hard to impress and end up sounding self-centered instead of client-centered. Home pages need to have punchy, bite-sized snippets of valuable info, where the goal of every line is to get the reader to read the next line. That’s it.

Learn how to structure your headings and calls-to-action, with guides for how many words each section should have. You can read the guide right here, or download it to save for later.