It’s easy to lump together the concepts of “sending out email newsletters” and “doing email marketing.” But it’s important to understand the difference, and to learn to utilize where they overlap so you can create strategies that work for you.
Email Marketing Metrics – Know Your Data
How will you know if an email campaign is successful? While a high open rate is good news, it’s just one of many of the statistics you could track. This guide will help you decide which ones to give your time and attention.
Email Marketing Done Right
Everyone you want to do business with has an email account. And everyone checks their email daily, several times per day. It’s usually one of the first things we do each morning. Email marketing is one of the smartest ways you can spend your advertising budget – if you do it right.
Resources for Your Business
I originally intended for this to be a collection of free image and video resources. However, I can’t ever let a little thing be a little thing, so now it includes resources to find fonts and templates, and tools to help you streamline your processes and organize your tasks.
Serving Up Fresh Content
Fresh content is heady, potent stuff. People love it, and search engines love it, too. If you start offering a new service, add a team member or have an event to promote – you should update your website.
Prepare for Your Website Design Meeting
Having a new website design project go smoothly, meet all your expectations and launch on time requires thoughtful planning. Here’s how you can help me understand the goals you have for your site and your overall business plan.
Spring Clean Your Home Office
Cleaning can often feel like a chore. But Spring cleaning feels like a privilege, a joy, like “Oh wow, the weather is lovely and I get to do this!” Whether you want to tacklet it all in one day or make a project of it, your efforts will be rewarded with boosts in productivity and mood.
Has Your Hobby Become A Business?
It’s been a year of big changes for everyone. If you are among a growing number of people who are converting their beloved hobby into a money-making business, you are going to need to establish yourself online. Social media alone won’t get you the same top-tier results as having your own website.
Experiencing and Avoiding Burnout
It’s common for us small business owners to bite off far more than we can chew. We love to hustle and grind, hit our goals and have that wonderful feeling of productivity. But we must be careful, because a tomato-shaped timer and a stack of post-it notes cannot win over the pervasive bleah of burnout.
Ability to Focus
Here’s some good news if you’ve ever felt like a failure for getting distracted and not sticking to a task: You are completely normal. All things shiny and new give us doses of dopamine, which makes us feel happy. It’s easy to get distracted when we’re trying to focus because it actually feels good.
Prioritize Like a Pro
Productivity is not about doing more things – it is about doing the right things at the right times. Spend 10 minutes to plan your day and save hours in wasted effort and unnecessary task-switching. Next time your brain is swimming with all the wonderful possibilities of things you could do, or drowning in dread of all the things you have to do, you are going to thank me.
Get a Grip on Your Time
People often believe that strong will and good intentions will drive them through their to-do lists. Instead, what turns intention into action is planning and follow-through. That, and banning the concept of multi-tasking from your mind forever.
The Difference Between Email Marketing and Newsletters
It’s easy to lump together the concepts of “sending out email newsletters” and “doing email marketing.” But it’s important to understand the difference, and to learn to utilize where they overlap so you can create strategies that work for you.
Email Marketing Metrics – Know Your Data
How will you know if an email campaign is successful? While a high open rate is good news, it’s just one of many of the statistics you could track. This guide will help you decide which ones to give your time and attention.
Email Marketing Done Right
Everyone you want to do business with has an email account. And everyone checks their email daily, several times per day. It’s usually one of the first things we do each morning. Email marketing is one of the smartest ways you can spend your advertising budget – if you do it right.
Resources for Your Business
I originally intended for this to be a collection of free image and video resources. However, I can’t ever let a little thing be a little thing, so now it includes resources to find fonts and templates, and tools to help you streamline your processes and organize your tasks.
Serving Up Fresh Content
Fresh content is heady, potent stuff. People love it, and search engines love it, too. If you start offering a new service, add a team member or have an event to promote – you should update your website.
Prepare for Your Website Design Meeting
Having a new website design project go smoothly, meet all your expectations and launch on time requires thoughtful planning. Here’s how you can help me understand the goals you have for your site and your overall business plan.
Spring Clean Your Home Office
Cleaning can often feel like a chore. But Spring cleaning feels like a privilege, a joy, like “Oh wow, the weather is lovely and I get to do this!” Whether you want to tacklet it all in one day or make a project of it, your efforts will be rewarded with boosts in productivity and mood.
Has Your Hobby Become A Business?
It’s been a year of big changes for everyone. If you are among a growing number of people who are converting their beloved hobby into a money-making business, you are going to need to establish yourself online. Social media alone won’t get you the same top-tier results as having your own website.
Experiencing and Avoiding Burnout
It’s common for us small business owners to bite off far more than we can chew. We love to hustle and grind, hit our goals and have that wonderful feeling of productivity. But we must be careful, because a tomato-shaped timer and a stack of post-it notes cannot win over the pervasive bleah of burnout.
Ability to Focus
Here’s some good news if you’ve ever felt like a failure for getting distracted and not sticking to a task: You are completely normal. All things shiny and new give us doses of dopamine, which makes us feel happy. It’s easy to get distracted when we’re trying to focus because it actually feels good.
Prioritize Like a Pro
Productivity is not about doing more things – it is about doing the right things at the right times. Spend 10 minutes to plan your day and save hours in wasted effort and unnecessary task-switching. Next time your brain is swimming with all the wonderful possibilities of things you could do, or drowning in dread of all the things you have to do, you are going to thank me.
Get a Grip on Your Time
People often believe that strong will and good intentions will drive them through their to-do lists. Instead, what turns intention into action is planning and follow-through. That, and banning the concept of multi-tasking from your mind forever.