Your About page is the true workhorse of your website, with the potential to convert more visitors into customers than your Home page and Service pages combined. Use this incredibly valuable asset to showcase how you can help your customers.
Treat your Website like an Investment
Once people understand the power of a custom website, the eye-catching visuals within a functional, easy-to-use framework, they get excited and think of the possibilities. Then they start thinking of cutting costs. You should consider your website to be your most important marketing tool. Because it is.
Email Marketing Metrics – Know Your Data
How will you know if an email campaign is successful? While a high open rate is good news, it’s just one of many of the statistics you could track. This guide will help you decide which ones to give your time and attention.
Your Website Deserves Professional Care
Website Maintenance. Sounds terribly important, doesn’t it? The phrase brings to mind a tiny team of nanobots crawling around the internet, brandishing wee wrenches. But maintain, you must. You can’t create a website and then just leave it there, hoping that positive thoughts and good vibes will sustain it.
Resources for Your Business
I originally intended for this to be a collection of free image and video resources. However, I can’t ever let a little thing be a little thing, so now it includes resources to find fonts and templates, and tools to help you streamline your processes and organize your tasks.
Serving Up Fresh Content
Fresh content is heady, potent stuff. People love it, and search engines love it, too. If you start offering a new service, add a team member or have an event to promote – you should update your website.
Prepare for Your Website Design Meeting
Having a new website design project go smoothly, meet all your expectations and launch on time requires thoughtful planning. Here’s how you can help me understand the goals you have for your site and your overall business plan.
Spring Clean Your Home Office
Cleaning can often feel like a chore. But Spring cleaning feels like a privilege, a joy, like “Oh wow, the weather is lovely and I get to do this!” Whether you want to tacklet it all in one day or make a project of it, your efforts will be rewarded with boosts in productivity and mood.
End of Workday Routine
I’m starting a new end of workday routine. Trying to build a business out of thin air takes effort, focus, gumption, drive, perseverance and research. Oodles and oodles of learning new things. I’ve worked far into the night on too many occasions. It takes a toll, there’s a woeful lack of work/life balance. And both the work and the life suffer for it.
Has Your Hobby Become A Business?
It’s been a year of big changes for everyone. If you are among a growing number of people who are converting their beloved hobby into a money-making business, you are going to need to establish yourself online. Social media alone won’t get you the same top-tier results as having your own website.
Experiencing and Avoiding Burnout
It’s common for us small business owners to bite off far more than we can chew. We love to hustle and grind, hit our goals and have that wonderful feeling of productivity. But we must be careful, because a tomato-shaped timer and a stack of post-it notes cannot win over the pervasive bleah of burnout.
Ability to Focus
Here’s some good news if you’ve ever felt like a failure for getting distracted and not sticking to a task: You are completely normal. All things shiny and new give us doses of dopamine, which makes us feel happy. It’s easy to get distracted when we’re trying to focus because it actually feels good.
The Super-Important “About You” Page
Your About page is the true workhorse of your website, with the potential to convert more visitors into customers than your Home page and Service pages combined. Use this incredibly valuable asset to showcase how you can help your customers.
Treat your Website like an Investment
Once people understand the power of a custom website, the eye-catching visuals within a functional, easy-to-use framework, they get excited and think of the possibilities. Then they start thinking of cutting costs. You should consider your website to be your most important marketing tool. Because it is.
Email Marketing Metrics – Know Your Data
How will you know if an email campaign is successful? While a high open rate is good news, it’s just one of many of the statistics you could track. This guide will help you decide which ones to give your time and attention.
Your Website Deserves Professional Care
Website Maintenance. Sounds terribly important, doesn’t it? The phrase brings to mind a tiny team of nanobots crawling around the internet, brandishing wee wrenches. But maintain, you must. You can’t create a website and then just leave it there, hoping that positive thoughts and good vibes will sustain it.
Resources for Your Business
I originally intended for this to be a collection of free image and video resources. However, I can’t ever let a little thing be a little thing, so now it includes resources to find fonts and templates, and tools to help you streamline your processes and organize your tasks.
Serving Up Fresh Content
Fresh content is heady, potent stuff. People love it, and search engines love it, too. If you start offering a new service, add a team member or have an event to promote – you should update your website.
Prepare for Your Website Design Meeting
Having a new website design project go smoothly, meet all your expectations and launch on time requires thoughtful planning. Here’s how you can help me understand the goals you have for your site and your overall business plan.
Spring Clean Your Home Office
Cleaning can often feel like a chore. But Spring cleaning feels like a privilege, a joy, like “Oh wow, the weather is lovely and I get to do this!” Whether you want to tacklet it all in one day or make a project of it, your efforts will be rewarded with boosts in productivity and mood.
End of Workday Routine
I’m starting a new end of workday routine. Trying to build a business out of thin air takes effort, focus, gumption, drive, perseverance and research. Oodles and oodles of learning new things. I’ve worked far into the night on too many occasions. It takes a toll, there’s a woeful lack of work/life balance. And both the work and the life suffer for it.
Has Your Hobby Become A Business?
It’s been a year of big changes for everyone. If you are among a growing number of people who are converting their beloved hobby into a money-making business, you are going to need to establish yourself online. Social media alone won’t get you the same top-tier results as having your own website.
Experiencing and Avoiding Burnout
It’s common for us small business owners to bite off far more than we can chew. We love to hustle and grind, hit our goals and have that wonderful feeling of productivity. But we must be careful, because a tomato-shaped timer and a stack of post-it notes cannot win over the pervasive bleah of burnout.
Ability to Focus
Here’s some good news if you’ve ever felt like a failure for getting distracted and not sticking to a task: You are completely normal. All things shiny and new give us doses of dopamine, which makes us feel happy. It’s easy to get distracted when we’re trying to focus because it actually feels good.