There’s a crucial aspect of website design that often gets overlooked but determines how well your website will convert – professional copywriting. In my experience working with diverse clients, I’ve noticed a recurring pattern when it comes to...
A website style guide contains information and rules about your visual brand identity, and for the look & feel of your website. If you’ve already worked with a brand designer, you’ll have a lot of this info already in your branding guidelines they...
Brand identity is what defines who you are and how people perceive your brand. Branding, when done well, is unique to a business. It’s how your customers identify you, and what sets your business apart from the competition. A great brand knows who their target...
Your Website’s MVP The About page is the true workhorse of your website, with the potential to convert more visitors into customers than your Home and Service pages combined. Why? Let’s say you’re a personal trainer. The people who land on your Home...
Having a new website design project go smoothly, meet all your expectations and launch on time requires thoughtful planning. During our discovery meeting, I will have lots of questions for you. It’s important that you know what goals you have for your site. What part...
I had the pleasure of building websites this past year for a new type of client. Faced with a sudden job loss (thank for nothin’, Covid) they turned their hobby into a business. I think that is fabulous. And I think they’re smart cookies for having the...
