The concepts of “sending out email newsletters” and “doing email marketing” are related, and it’s easy to lump them together. But it’s important to understand the difference between them, and to learn to utilize where they overlap. Email...
Some types of businesses do well with word-of-mouth referrals, or with social media. If you have an Instagram feed full of mouth-watering confections, or hundreds of Facebook fans who follow your daily workouts – well, you’ve got it made in the shade. But it’s hard to...
The 5 Key Email Marketing Metrics So, you know the difference between newsletters and email marketing campaigns. You’ve got a marketing strategy with a good mix of content. But how will you know if an email campaign is successful? While the email’s open rate is...
Website Maintenance. Sounds terribly important, doesn’t it? The phrase brings to mind a tiny team of nanobots crawling around the internet, brandishing wee wrenches. But maintain, you must. You can’t create a website and then just leave it there, hoping that positive...
Ahh… Fresh content. People love it, Search engines love it. It’s heady, potent stuff. There are three main categories of content that you’ll want to pay special attention to, if you want your website to perform like the marketing powerhouse that it can be. New...
