How exciting it is! You’ve had a brand new website created, it finally went live, and you want the world to know. Then you do a Google search on your own name, and there is no mention of your new website. Your excitement rockets straight through disappointment...
I can think of one thing worse than not having anyone take care of your website. And that’s having an agency providing services that you don’t even understand. Are you wasting good money on bad website management? Web care is something that often gets overlooked. Most...
Every time I bring on a new client, I ask if they plan to show prices on their website. What usually follows is so much hemming. And hawwing. So much indecision. We love our jobs, don’t we? Hell, many of us are guilty of giving away free work. But that is not a...
Adding a blog to your small business website is one of the best marketing moves you can make. Consistent blogging can drive traffic to your site, where you can nurture curious visitors into loyal fans, and from there to paying customers. Let’s break down why....
The 5 Key Email Marketing Metrics So, you know the difference between newsletters and email marketing campaigns. You’ve got a marketing strategy with a good mix of content. But how will you know if an email campaign is successful? While the email’s open rate is...
The concepts of “sending out email newsletters” and “doing email marketing” are related, and it’s easy to lump them together. But it’s important to understand the difference between them, and to learn to utilize where they overlap. Email...
