There’s a crucial aspect of website design that often gets overlooked but determines how well your website will convert – professional copywriting. In my experience working with diverse clients, I’ve noticed a recurring pattern when it comes to...
When you’ve put in the hard work and expense of building a brand new website created, you want the world to know. I had an eye-opening experience with a client a few years ago, one that perfectly illustrated that I needed to be a better educator for my clients....
I can think of one thing worse than not having anyone take care of your website. And that’s having an agency providing services that you don’t even understand. Are you wasting good money on bad website management? Web care is something that often gets overlooked. Most...
Every time I bring on a new client, I ask if they plan to show prices on their website. What usually follows is so much hemming. And hawwing. So much indecision. We love our jobs, don’t we? Hell, many of us are guilty of giving away free work. But that is not a...
Adding a blog to your small business website is one of the best marketing moves you can make. Consistent blogging can drive traffic to your site, where you can nurture curious visitors into loyal fans, and from there to paying customers. Let’s break down why....
Some types of businesses do well with word-of-mouth referrals, or with social media. If you have an Instagram feed full of mouth-watering confections, or hundreds of Facebook fans who follow your daily workouts – well, you’ve got it made in the shade. But it’s hard to...
