How to build a Marketing Funnel for Your Service Business

How to build a Marketing Funnel for Your Service Business

Understanding and implementing a marketing funnel for your business is key to you getting more leads and closing more clients. Think of your own behavior as a consumer. Do you buy important services like accountant, home renovation, wedding photographer or web...
SEO for Your New Website

SEO for Your New Website

When you’ve put in the hard work and expense of building a brand new website created, you want the world to know. I had an eye-opening experience with a client a few years ago, one that perfectly illustrated that I needed to be a better educator for my clients....
How Effective is Your Questionnaire?

How Effective is Your Questionnaire?

Getting project-critical information from your clients… it ain’t easy. A popular way for designers to get information from clients is to send them a questionnaire. But is that effective? We service providers love these forms. After all, how well the client...
Should I Show Prices On My Website?

Should I Show Prices On My Website?

Should you include your pricing on your website? Why or why not? It’s a question that comes up all the time. We service providers work ourselves into a tizzy over whether or not to show prices on our websites. I have a large network of marketing professionals,...
Resources for Your Business

Resources for Your Business

This was originally intended to be a collection of free image resources. But since I can’t ever let a little thing be a little thing… it’s a big thing. Use this list to find free fonts, icons and templates. I’ve also included my favorite tools...