There’s a crucial aspect of website design that often gets overlooked but determines how well your website will convert – professional copywriting. In my experience working with diverse clients, I’ve noticed a recurring pattern when it comes to...
Understanding and implementing a marketing funnel for your business is key to you getting more leads and closing more clients. Think of your own behavior as a consumer. Do you buy important services like accountant, home renovation, wedding photographer or web...
When you’ve put in the hard work and expense of building a brand new website created, you want the world to know. I had an eye-opening experience with a client a few years ago, one that perfectly illustrated that I needed to be a better educator for my clients....
Getting project-critical information from your clients… it ain’t easy. A popular way for designers to get information from clients is to send them a questionnaire. But is that effective? We service providers love these forms. After all, how well the client...
Should you include your pricing on your website? Why or why not? It’s a question that comes up all the time. We service providers work ourselves into a tizzy over whether or not to show prices on our websites. I have a large network of marketing professionals,...
This was originally intended to be a collection of free image resources. But since I can’t ever let a little thing be a little thing… it’s a big thing. Use this list to find free fonts, icons and templates. I’ve also included my favorite tools...
